Type a ZIP, an industry, a headcount band. Brael returns a clean list of real companies, the people who work there, and the email an AI SDR is about to send on your behalf. You approve, schedule, close.
Built for high-intent local & B2B sales teams
Most CRMs are filing cabinets. Brael is a turret. Tell it ZIP + industry + size and our scanner pulls company directories, business registries, and the public web. We dedupe, enrich with contacts, score, and drop them straight into your pipeline.
ZIPs (single or radius), industry tags, employee bands, revenue bands, tech stack, even keyword filters like “single location” or “family-owned”.
Brael walks the web, parses sites, and pulls staff, emails, phones, tech, social. Missing fields are chained through our enrichment graph until each row hits a confidence threshold.
Each lead gets a fit score (0–100) on your ICP, stack signals, and intent. We dedupe against your CRM and drop straight into a stage.
One toggle puts the new leads into a sequence. Brael writes the first-touch email per contact, you approve a batch, it sends.
[14:02:01] input: { zip: "92024", industry: "med spas", headcount: "5-25" }
[14:02:02] scan::map → 73 candidate domains
[14:02:04] scan::extract × 73 ✓ 71 ok ✗ 2 blocked
[14:02:08] enrich::contacts → 142 rows (89% confidence ≥ 0.8)
[14:02:10] dedupe → 38 net new companies, 19 existing
[14:02:11] score::icp → 12 hot · 17 warm · 9 cool
[14:02:12] route → pipeline:identified · sequence:medspa-cold-q2
[14:02:12] ✓ done — 12 credits used, 488 remainingThe SDR drafts personalized first-touches from the company's own site, handles replies, books meetings, and only ever asks you for approval on the things that need a human.
Everything you'd expect: pipelines, stages, contacts with multiple roles, notes, tasks, activity log, attachments, calendar, deal value. Fast, keyboard-first, mobile-clean. Nothing gets in your way.
Owners, decision-makers, signers, gatekeepers — all stitched to one company with role tags and the right one auto-suggested for outreach.
Every email, call, note, stage change, meeting mention. AI summaries collapse a busy week into one paragraph.
A lead doesn't move because someone said so. We require a quote, an email, a call note. Forecasts you can actually defend.
Two-way Google Calendar sync, auto Meet links, prep brief in the lead, post-call summary back to the timeline.
Drop in your sales decks, case studies, FAQs. The SDR cites them in replies. You ask “what did we tell Acme about pricing?” and get the answer.
Reply rate, meeting rate, stage conversion, cycle time, source ROI. Cohorts by industry and ZIP. Export anywhere.
Owner, admin, manager, viewer. Assign leads, share queues, audit every action. Multi-tenant from day one.
Real mobile UI, not a shrunken desktop. Voice notes, swipe-stage, one-tap call.
REST + webhooks for every event. Native Zapier. Bring your own model via the AI Gateway if you want.
To get what Brael does today, most teams string together four tools and a contractor. We rebuilt the stack natively, so the data lives in one place and the AI actually has context.
| Capability | Typical stack | Brael |
|---|---|---|
| CRM + pipeline | HubSpot Pro · ~$90/seat | Built-in |
| Lead scraping by ZIP/industry | Apollo + Clay · $99–$300 | Built-in |
| Outbound sequencing | Outreach · ~$130/seat | Built-in |
| AI SDR replies + booking | 11x / Regie · $1,000+/mo | Built-in |
| Knowledge base / RAG | Notion + custom | Built-in |
| Calendar / Meet booking | Calendly · $12/seat | Built-in |
| Equivalent monthly spend | $430–$700+ / seat | From $79 / workspace |
Pro and Agency include unlimited team. You pay for what your AI actually does — leads scanned, emails sent, replies handled, meetings booked — not for chairs.
Top up any plan with credit packs. 1 credit ≈ 1 enriched lead. No expiry on Pro+.
Apply your code at checkout — selected partners get free Pro for 12 months.
Building this in public. If something's missing, just ask mike@hodgen.ai.
25 free leads to prove it works on your market. No card, no demo call.